- Get more qualified traffic
- Use a cost-effective advertising option
- Create hyper-targeted ads
- Generate more brand awareness
- Measure results with ease
Learn more about the perks of ecommerce PPC for your company now:
1. Get more qualified traffic with ecommerce PPC
One of the top benefits of PPC for ecommerce is that you don’t have to wait for results.
PPC can start driving relevant, targeted traffic to your website the minute your ads go live.
That’s because PPC targets people searching for your products online. In comparison, traditional advertising strategies target everyone and anyone, which means you’re paying for people outside your target audience to see your ads.
With the targeting options that come with ecommerce PPC ads, you can attract more qualified leads or people who are interested in purchasing your products. It’s a smart strategy for any ecommerce company, whether you’re big or small.
Our dedicated account managers help your business maximize the value of PPC.
We create custom strategies for your company, based on your goals, industry, audience, and products. This kind of plan always outperforms the cookie-cutter approaches that other PPC campaign management services will take.
2. Invest in a cost-effective advertising option with ecommerce PPC
Did you know that pay-per-click advertising boasts an average ROI of $2 for every $1 spent?
If you’re focusing your ad spend on Google Ads, that amount increases to $8 for every $1 invested. That’s a tremendous return on investment. It’s one of the many reasons why PPC (for any industry) is a must-use strategy.
3. Create hyper-targeted ads with ecommerce PPC
Ecommerce PPC also features a significant number of targeting options. This trait makes it one of the best online advertising strategies available. With the various targeting options available, your Traffic Valley account manager can make hyper-targeted, revenue-driving campaigns for you.
A few examples of the custom targeting options available in Google Ads include:
- Location
- Demographics
- Device
- Interests
- Behavior
- Topics
You can also take advantage of remarketing when it comes to ad targeting. This targeting option focuses your ads on users that make up a specific audience that visited your site, like shoppers that abandoned their shopping carts, for example.
With our ecommerce PPC management plans, you can take full advantage of these targeting options, without the worry of creating an overly targeted campaign. Your account manager will research your shoppers to develop a broad audience first, and then narrow it over time by using your campaign data.
This kind of approach provides you with a data-backed strategy versus one based on guesses.
4. Generate more brand awareness with ecommerce PPC
PPC is also a great way to boost awareness of your eCommerce store.
While brand awareness isn’t a core focus for most eCommerce companies, it’s a worthwhile goal. When you dedicate some of your ad strategy to brand awareness, you can capture future market share by focusing on users in earlier stages of the digital marketing buying funnel.
With brand awareness campaigns, you often target keywords and phrases related to your business, as well as competitors. For example, you may target a competing brand name to make users aware of your company as an alternative option.
5. Use a measurable ad strategy with ecommerce PPC
With ecommerce PPC, it’s also incredibly easy to track and measure the success of your campaigns.
Via Google Ads’ conversion tracking, you can gauge the effectiveness of your PPC campaigns and determine how many ad clicks lead to website purchases, phone calls, blog signups, and more. You can also link Google Analytics to your Google Ads account for even more insight.
